The Project Overview
Intending to convey an artistic lifestyle to the general public, and bring accidental amusement to mundane life, Beijing Poly Art Company Limited presents SOFT BODY, the latest masterpiece from Korea’s avant-garde digital art group, in the Aranya Gold Coast Community. It transforms the outer wall of Aranya Art Center into an immersive public gallery.
An L-shaped angled giant screen is adopted, composed of two high-definition outdoor giant screens, both of which are LED P4 level, to create an immersive wonder depictable by bared eyes. The height of the screen reaches 6 meters, and the length reaches 24 meters (the left screen is 6.5 meters long, and the right screen is 17.5 meters long).
The phenomenal exhibition opened on August 7, 2020, and will continue until October 7, 2020.
SOFT BODY is a digital art project that I was responsible for when I was working for Beijing Poly Art Company Limited in the digital art department. I was responsible for the holistic project from planning to execution, including delivering feasible proposals, conducting roadshows, and coordinating and communicating with multiple parties to make sure the success of the project.
SOFT BODY Introduction
Bared-Eye 3D Effect of SOFT BODY
The Copyright Belongs to Beijing Poly Art Company Limited
SOFT BODY Video
The Copyright Belongs to Beijing Poly Art Company Limited
Artist: d'strict
Title of Work: SOFT BODY
Work Duration: 90 seconds
Creation Time: May 2020
Exhibition Time: August 7, 2020, to October 7, 2020
Venue: Qinhuangdao, Beidaihe, Aranya Gold Coast Community, Art Center
Introduction of SOFT BODY:
“A kitschy and unique experience of everyday stuff turning soft.”
Imagine what it would be like to change our stiff, boring life into a soft one. Humans, animals, plants, and even objects become soft and flexible. They do collide with each other, but they mingle harmoniously, offering a complex yet enjoyable pleasure.
A Side View of SOFT BODY • The Copyright Belongs to Beijing Poly Art Company Limited
The Front View of SOFT BODY • The Copyright Belongs to Beijing Poly Art Company Limited
SOFT BODY
The Copyright Belongs to Beijing Poly Art Company Limited
Introductions of the Collaborative Parties
The Perspective of SOFT BODY from the Best Viewing Point
The Copyright Belongs to Beijing Poly Art Company Limited
The Introduction of Beijing Poly Art Company Limited
Beijing Poly Art Company Limited affiliates with Poly Culture Group Corporation Limited. After 20 years of development, Poly Culture Group has become China's most influential and resourceful art platform. The main business includes performance and theater management, artwork management and auction, and theater investment management. Beijing Poly Art Company Limited gathers the world's top and emerging artists and digital art resources and provides innovative digital art solutions.
The Introduction of Aranya Gold Coast Community
Aranya Gold Coast Community is a real estate project developed by Qinhuangdao Aranya Real Estate Development Co., Ltd. Aranya Gold Coast Community is located in the central area of Gold Coast, Changli County, Qinhuangdao, Hebei Province. It serves its owners and is a full-resource coastal tourism and resort complex.
Aranya is positioned as an artistic utopia and a haven for the soul. Museums and galleries, such as Aranya Art Center and UCCA Dune Art Museum, can be found everywhere. Its architectural design has a modern aesthetic and is closely integrated with art. Among them, the Lonely Library and Seaside Auditorium are very famous and have become essential for Internet celebrities to check in. Its community culture is flourishing under the leadership of cultural luminaries such as artists, musicians, and directors, and high-quality cultural activities often occur.
