The Project Overview
The Journey to The Past is a marketing campaign for the Tenement Museum, conducted by Team Bubble Space—Mengjiao Xing, Yutong Zhu, Monica Hoyle, Ruishi Jiang, Zhiyi Zhao, and me. The museum features a group of architecture like a time capsule documenting the history of immigrants living on Manhattan’s Lower East Side. The campaign is based on thorough research and comprehensive branding and marketing analysis. It provided doable suggestions to improve the current marketing effect.
The project is accomplished based on collective effort, with me responsible for delivering the contents and visuals of advertising recommendations.
The Journey to the Past Marketing Campaign
The Brand
Media Strategy
Competitor Media Strategy
Brand Opportunities
Brand Objectives
Media Overview
Advantages & Disadvantages of Media
Media Recommendations
Advertising Recommendations
Design Credits Mi Lin
References
