Video of the Season 2024 Collection
Video Music, Laser Lock Engaged, by Slip.stream, Retrieved from: https://slip.stream/tracks/58f68b2d-13e7-43f6-bef6-5b79aaf83c21
Misha Lin Studio is a snowboarding and watersport designer brand I established in 2020. My personal work description includes the following:
• Established the company framework, set financial goals, managed the personnel, supervised the daily operations, managed brand positioning, and constructed visual identity (VI).
• Implemented comprehensive research on the ski industry in Beijing and Zhangjiakou, including market investigation, competitor analysis, and pain point analysis. Questionnaires, in-depth interviews, field research, and an analysis of sales were used as research methods.
• Assembled a thorough understanding of special fabric technology and structure, designed and tested garments and accessories based on market research and analysis.
• Collaborated with institutions such as Beijing Sport University, the Ski and Sailing Associations of Tsinghua, and the China Aerospace Studies Institute to obtain IP authorization.
• Implemented comprehensive research on the ski industry in Beijing and Zhangjiakou, including market investigation, competitor analysis, and pain point analysis. Questionnaires, in-depth interviews, field research, and an analysis of sales were used as research methods.
• Assembled a thorough understanding of special fabric technology and structure, designed and tested garments and accessories based on market research and analysis.
• Collaborated with institutions such as Beijing Sport University, the Ski and Sailing Associations of Tsinghua, and the China Aerospace Studies Institute to obtain IP authorization.
About Us
Culture, Slogan, and TFF Principle
Target Audiences
Collaboration and Resources
The Concept Board
No Signal — the Winter Collection 2023
No Signal Color Theme
Design Concept
Technology
As Cool As a Cucumber
As Cool As a Cucumber Sketches With Different Color Choices and Wearing Methods
Pickle With Different Color Choices
Pickle
Another Style of the Pickle Series
As Cool As a Cucumber Final Format Drawing
Pickle Final Format Drawing
Visual Designs
As Cool As a Cucumber
Different Angles of the Look I
Details of the Look I
Different Angles of the Look II
Details of the Look II
Pickle
Different Angles of the Look I
Details of the Look I
Different Angles of the Look II
Details of the Look II
Different Angles of the Look III
Details of the Look III
Design Copyright Belongs to MI Lin
