The Project Overview
The Sound of Innocence is a documentary project that records the life of four young living in rural areas in Yunnan province, located in the southeast of China, and their separate cultural instincts and attitudes toward inheritance. The film's theme is whether it can break cultural communication barriers and allow young people to devote themselves to the appreciation and inheritance of traditions in the way they are interested.
As a product marketing director of the marketing team, I constructed the marketing package, including visual design encompassing logos, fonts, and illustrations in the movie. I assessed fundraising organizations and formulated a range of payback mechanisms, including jewelry designs inspired by folklores of their minority culture. I constructed posts and managed social media platforms to reach out to more potential audiences, including Facebook and a Wechat channel titled Cultural Contractor (W-H-B-G-T).
A Movie Clip of Xiao Yi
A Movie Clip of Xia Zi
A Movie Clip of Feng Yu
A Movie Clip of Teacher Shi
Movie Clips of Documentary—The Sound of Innocence
The Documentary is Directed by Yao Kou
Visual Identity Design
Logo Design
Logo Design
Design Credits Mi Lin
Banner Design
Banner Design
Design Credits Mi Lin
Illustration and Pont Design
Illustration and Pont Design for the Documentary
Design Credits Mi Lin
Derivative Products — Earring Design
There includes two series of designs, including the fine jewelry series titled Bee in Love and a more affordable series called The Spectacular, both inspired by the folklore of the Chinese minority in Yunnan, China, and their close relationship with mother nature.
After long-term observation, ethnic groups in Yunnan Province, China, developed abundant knowledge and culture around bees, producing versatile and colorful folk culture and art, including folk literature, music, dance, and so on. In the legends, myths, stories, long narrative poems, love songs, fables, and other folk literature of at least 25 ethnic groups in Yunnan, there are many plots of bees, which is an essential part of the ethnic bee culture. For example, bees can be seen active between the lines in national folk literature, such as The Meeting of Bees and Flowers by the Naxi people, Ashima by the Yi people, and Abo Yangzhe by the Hani people.
Design Process
Design Process
Design Credits Mi Lin
Bee in Love
Meaning of Love
Ethnic minorities form an interpretation of nature through observing bees and incorporate concepts such as values and cosmology into art forms. They praise the industriousness of bees and the symbolizing connotation of inseparable love between lovers for an interdependent and intimate relationship between bees and flowers.
The aesthetic and auspicious associations inspired my jewelry design. The fusion of flowers and bees expresses the harmonious relationship between man and nature, the intimate intimacy between lovers, and the fantastic imagination of the minorities.
Exquisite Traditional Techniques
The structure of Bee in Love is inspired by the filigree inlay technique in traditional Chinese jewelry techniques, which is famous for its exquisite transparent craftsmanship and gorgeous modeling features. Moreover, the pistil part is inspired by the classic Chinese hairpiece style—Bu Yao. Its shape is elegant, and its parts vibrate and sway with the wearer’s movement. The dialogical design method fosters a playful connection between humans and nature when people affect the motion of jewelry, and jewelry influences wearers’ behavior, senses, cognition, and perception toward traditional culture.
Filigree Inlay Jewelry
Gold-Inlaid and Jade-Encrusted Buyao, Unearthed From the Southern Tang Tomb in Hefei, in the Collection of Anhui Museum, China
Photo Demonstrations of the Chinese Traditional Jewelry Techniques
Product Description
This fine jewelry is formed with three parts designed for wearing in any combination. Bee in Love includes the Lover Bee, the part in the shape of a flower, and Golden Wings, including two pairs of wings attached to the bee's sting.
The design provides a flexible collocation experience by inviting the wearer to participate in the mix and match of the pieces. Additional extended chains can be attached to parts separately, providing more possibilities and creativity.
Jewelry Design of Bee in Love, Including the Lover Bee and Golden Wings
Design Credits Mi Lin
Bee in Love with the Lover Bee and the smaller pair of Golden Wings
Design Credits Mi Lin
The Mixable Feature of Bee in Love
Design Credits Mi Lin
The Spectacular
Story of Baiyi People
As the people of the bee god, wearing fire-grass-weaved clothes, in the magical Kua'e Mountain, the Baiyi people in Yunnan tell their vivid and unrestrained legends.
Product Description
This series has three collections: Bee Flower, Collecting Honey, Tick Tock, and Flower in the Wind.
Designs of the Spectacular
Design Credits Mi Lin
The material utilized is transparent acrylic with bright orange and water blue to form a playful and soothing contrast, symbolizing the inspiring and optimistic characteristics of the minority.
The series is playfully mixable. Jewelry pieces can mash up with each other according to the mood.
The Mixable Feature of the Spectacular
Design Credits Mi Lin
